29th June 2024,

iVIPANANorganized and conducted the successful 9th edition of Social Media Day Gujarat. The online event featured prominent speakers Bhautik Sheth, Preeti Sharma, and Shashank Srivastava, who shared their insights on the theme “Social Media Creativity to Conversion.” The event attracted a diverse audience eager to learn from these industry experts.

Event Overview
Social Media Day Gujarat has established itself as a premier event for social media enthusiasts, marketers, and professionals in Gujarat and beyond. The 9th edition focused on bridging the gap between creativity and conversion, providing attendees with actionable insights to enhance their social media strategies.

Bhautik Sheth’s insights on, Two Sides of Social Media

Bhautik Sheth kicked off the event with a thought-provoking session on the balance between creativity and conversion. He emphasized that while creativity is essential for capturing attention and building a brand’s identity, conversion is crucial for achieving business goals. Bhautik illustrated how brands can strike a balance between these two aspects by creating engaging content that not only attracts but also converts. He shared case studies of successful campaigns that have effectively blended creativity with conversion strategies, demonstrating the power of innovative thinking in driving results.

Preeti Sharma insights on, Drive Conversion Through Meta Ads

Preeti Sharma followed with an in-depth session on leveraging Meta ads to drive conversions. She provided a comprehensive overview of Meta’s advertising ecosystem, highlighting the latest tools and features available for marketers. Preeti shared practical tips on creating effective ad campaigns, from audience targeting and ad creatives to budget optimization and performance tracking. She also discussed the importance of understanding user behavior and leveraging data analytics to refine ad strategies. Attendees gained valuable insights into maximizing their return on investment through Meta’s robust advertising platform.

Shashank Srivastava insights on, Going Viral on Instagram Without Luck

The final session by Shashank Srivastava delved into the art of going viral on Instagram. Contrary to popular belief, Shashank argued that virality is not purely a matter of luck but can be achieved through strategic planning and execution. He outlined the key elements of viral content, including storytelling, timing, and engagement. Shashank shared practical tips on creating shareable content, leveraging hashtags, and engaging with the audience to amplify reach. He also provided examples of viral campaigns and dissected the factors that contributed to their success, offering attendees a blueprint for achieving virality on Instagram.

Attendees left with actionable insights, practical tips, and a deeper understanding of how to navigate the dynamic landscape of social media marketing. iVIPANAN is known for the industry leader when it comes to conducting such corporate events, we celebrate Social Media Day in every June’24 and Digital Marketing Day in December’24.

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