The Southern Gujarat Chamber of Commerce and Industry (SGCCI) hosted an engaging session led by Bhautik Sheth, the chairman of the SGCCI Digital Marketing Committee and the founder of iVIPANAN Digital Marketing Services.

The session, ‘A Journey from Clicks to Sales,’ offered valuable insights into transforming digital information into sales in the tourism and travel industry. 

With his vast knowledge and over 18 years of experience in digital marketing, Bhautik Sheth shared the insights and strategies that work for the tours and travel industry, both for organic and paid channels. 

He focused on brand building, marketing communication, and how to build the digital ecosystem by passing a strong message. 

He explained how sales can be earned through campaigns that work on social media and OTT platforms.

The key highlights Bhautik shared included establishing core brand values that help build trust and authenticity among fellow travellers.

He also mentioned the importance of generating specific intent-based blogs and storytelling concepts on social media to attract potential customers and generate leads.

“For visibility during the off-season, paid campaigns and other content strategies should be optimised by the travelling agencies They should also target the audience as per their taste and age through connected TV and OTT.” said Bhautik.

Bhautik highlighted the customers’ crucial role in shaping the business’s success by being the true influencers. 

Bhautik Sheth also focused on analytics to understand consumer behaviour and use that information with marketing strategies. 

SGCCI applauded and concluded the session by acknowledging Bhautik Sheth’s insights and contribution to this significant session for the tours and travel industry.

To invite Bhautik Sheth as a speaker or to conduct training sessions, one can contact +91 9825656211