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$2500 order & 100+ leads by SEO in B2B Business
Introduction of Case
Blowerfab is our clients since for more than a year. With great market position, and a reputed name in the industry, the company was unable to get quality leads for quite some time. Website was not raking on the search engine. Traffic on the website was not up to the mark. The major challenge was to demolish the problem and help them with authenticate leads.
Blowerfab is a Surat (INDIA) based Co. incorporated in Year 1999 by TechPreneur Mr. MG VASI, a University Gold Medalist with rich Industrial Experience. With the Flagship Products of their SYMBIOSIS Brand Centrifugal Fans & Blowers / Axial Flow Fans and Air pollution control Equipment (i.e. Fumes Exhaust blower, Ventilation fans & systems), they have carved a niche in the Air Movement sector of Indian Process Industries.
Problem in Brief & Analysis
For B2B industry, it’s always challenging to get leads from website that too when it comes to selling of an automobile parts. Buyers’ of this industries prefer buying from 3rd party portals such as Indiamart, Trade India, etc. Mr Vasi is also having Blowrfab’s presence on those platform but he was literally struggling to get quality conversion. He sit back and decided to invest time in SEO.
Solution of the problem
Blowerfab follows B2B business model. Marketing over internet is challenging for such businesses. After several meetings, iVIPANAN won the mandate for SEO service. After a strong research and competitive analysis, the result started showing up from 2nd month onwards. In the first 6 months of optimization, company received 70 odd genuine enquires. Conversion rate from the leads was good too. He closed the deal of $2500 of Blowers from well known firm of Saudi Arabia. His vision is to expand in Middle East countries after creating good Google presence in Indian Market.
Fig :Visitors Analytics from March’20 to May’20
Fig :Visitors Analytics from May’20 to September’20
Fig : Website Performance from March’20 to May’20
Fig : Website Performance from May’20 to September’20