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Social Media Campaign for School to Engage Audience
Introduction of Case
Noble Public School is one of the most prominent schools of Surat operating in ParvatPatiya area. The school is very popular among the parents living in that area and offering Gujarati and English medium education.
Client Details
Problem in Brief & Analysis
Problem in Brief & Analysis
So, what is the biggest challenge when you are managing social media page for schools? Involving teachers, students and parents in various activities? No. Vacations!! Yes, everyone including students, teachers and parents are in holidays mood. And you’ve too less activities compared to the time when schools are on. This year in 2018, while working on schools’ social media, we felt this challenge.
Solution of the problem
Solution of the problem
We decided not to fall down the user engagement graph of the page and let it keep growing even in vacation durations. We started the social media campaign called “Parents kiPariksha”where we asked them basic questions, and users started getting engaged with this activities. They participated in comments, share the posts and we got great exposure in terms of page engagement.
This social media campaign became win-win situation for everyone. Parents took the part enthusiastically in the campaigns and appreciated this activity. Also, school decided to facilitated the participants and winners.
Social media marketing is a creative and strategic activity. One has to do brainstorming to engage and increase page likers and followers with the quality content.
