Client Details

Eyesdeal Stores is a premium quality eyewear brand with 16 outlets across Gujarat. The brand boasts an exclusive collection of   trendy,   classic, and fashionable designer frames, sunglasses, contact lenses, and Blueshield glasses at an affordable rate.

 

Problem in Brief 

Eyesdeal was looking forward to furthering its franchise business model. They wanted a sure-shot marketing strategy that helped them   gain   the   necessary branding to attract individuals to own their franchise. That’s when our social media team took the matter into their own hands.

 

Solution of the Problem

 

Eyesdeal already has a remarkable presence on Facebook. Their plan  was clear – to generate quality B2B leads for the franchise. The page  has  engaged users between 25-40-year-old males, a promising age  for  budding entrepreneurs. The numbers and criteria stuck with us. We were assured that a strategic   Facebook   Ad   Campaign needed to be planned that targeted the desired age group and also the desired location. A plan was brewed. 

As the plan was brewing in the cunning brains of our social media team, they covered all the necessary backend information. We needed exact customer data who were interested in the franchisee-owned business idea. Upon a thorough and meticulous audit, we got our hands on them. So, our team laid out the customer-centric Ad plan. We marked the locations that needed to be targeted, individuals who fit this criterion, page-specific retargeting list, lookalike, rule-based custom audience, and most importantly, the job profiles of users eligible for the franchise model.

The designing team worked towards creating an eye-catching ad copy, and everyone else held their breaths.

   

Meta Ad Creative

Result

Campaign Duration

  • 15 Days

Impressions

  • 57k

Leads

  • 230

Budget

  • 5000 /- INR

Campaign Duration

  • 15 Days

Impressions

  • 57k

Leads

  • 230

Budget

  • 5000 /- INR

Conclusion

 

In conclusion, our strategic digital marketing strategies effectively resulted for Eyesdeal as a trusted and preferred brand for the glass wear industry. Our well-defined and executed plan helped Eyesdeal achieve potential leads for their new franchise expansion in the different regions across Gujarat.

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