Eyesdeal already has a remarkable presence on Facebook. Their plan  was clear – to generate quality B2B leads for the franchise. The page  has  engaged users between 25-40-year-old males, a promising age  for  budding entrepreneurs. The numbers and criteria stuck with us. We were assured that a strategic   Facebook   Ad   Campaign needed to be planned that targeted the desired age group and also the desired location. A plan was brewed. 

As the plan was brewing in the cunning brains of our social media team, they covered all the necessary backend information. We needed exact customer data who were interested in the franchisee-owned business idea. Upon a thorough and meticulous audit, we got our hands on them. So, our team laid out the customer-centric Ad plan. We marked the locations that needed to be targeted, individuals who fit this criterion, page-specific retargeting list, lookalike, rule-based custom audience, and most importantly, the job profiles of users eligible for the franchise model.

The designing team worked towards creating an eye-catching ad copy, and everyone else held their breaths.