iVIPANAN hosts the 7th Digital Marketing Day Focused on Strategies to Drive Conversions on Google & Meta
16 December 2024, Surat
iVIPANAN successfully organised the 7th Digital Marketing Day, which focused on the panel discussion on “Ad Campaign Strategies on Google & Meta to Drive Conversions.”
The discussion was honoured by Bhautik Sheth, the panel moderator. The discussion was featured with esteemed experts Varun Trivedi [Associate Director, Cashfree Payments] and Neha Saxena [Marketing Head, Accacia], who shared their knowledge of ad campaigns, platform-specific approaches, and actionable insights for the businesses.
The discussion started by understanding how businesses in tier-two cities have used digital platforms in the last decade.
Both the panelists had their opening statements. It focuses on building brand management, leveraging values to customers, and the effectiveness of communication in business types like B2B and B2C.
The discussion progressed through a series of thoughtfully curated questions, to which both panelists provided insightful and expert responses.
Varun focused on suitable payment gateways for customers and the importance of smart checkout features, which are game-changers for B2C businesses.
He gave insights into how Google is an ideal choice for conversions, whereas Meta pushes the campaigns for conversions. Ad messaging with landing pages is important to maintain operational consistency.
On the other hand, Neha Saxena the role of ads in driving engagement and conversions. She explained the factors, such as content availability, navigation, and authentic reviews, essential to understanding the user and creating a positive journey.
The panelists also considered the focus on B2B campaigns. They discussed the importance of providing clear and relevant information to first-time users. By offering demos or offers that can help in decision-making and crafting audience-friendly content, unnecessary leads can be filtered.
Throughout the discussion, Bhautik the panel moderator, shared his insights on the shift in digital marketing. Nowadays, businesses of all sizes must remain adaptable in a changing marketplace.
He also highlighted businesses’ growing expectations in this environment and marked the significance of ground-level campaigns. Bhautik discussed how authentic marketing strategies help brands build connections through genuine content.
The event concluded with evolving trends in digital marketing campaigns. The panelists encouraged the audience to work closely with clients to get collective results.
This webinar helped the attendees to learn from industry experts and Polish their marketing strategies.
iVIPANAN successfully organised the 7th Digital Marketing Day, which focused on the panel discussion on “Ad Campaign Strategies on Google & Meta to Drive Conversions.”
The discussion was honoured by Bhautik Sheth, the panel moderator. The discussion was featured with esteemed experts Varun Trivedi [Associate Director, Cashfree Payments] and Neha Saxena [Marketing Head, Accacia], who shared their knowledge of ad campaigns, platform-specific approaches, and actionable insights for the businesses.
The discussion started by understanding how businesses in tier-two cities have used digital platforms in the last decade.
Both the panelists had their opening statements. It focuses on building brand management, leveraging values to customers, and the effectiveness of communication in business types like B2B and B2C.
The discussion progressed through a series of thoughtfully curated questions, to which both panelists provided insightful and expert responses.
Varun focused on suitable payment gateways for customers and the importance of smart checkout features, which are game-changers for B2C businesses.
He gave insights into how Google is an ideal choice for conversions, whereas Meta pushes the campaigns for conversions. Ad messaging with landing pages is important to maintain operational consistency.
On the other hand, Neha Saxena the role of ads in driving engagement and conversions. She explained the factors, such as content availability, navigation, and authentic reviews, essential to understanding the user and creating a positive journey.
The panelists also considered the focus on B2B campaigns. They discussed the importance of providing clear and relevant information to first-time users. By offering demos or offers that can help in decision-making and crafting audience-friendly content, unnecessary leads can be filtered.
Throughout the discussion, Bhautik the panel moderator, shared his insights on the shift in digital marketing. Nowadays, businesses of all sizes must remain adaptable in a changing marketplace.
He also highlighted businesses’ growing expectations in this environment and marked the significance of ground-level campaigns. Bhautik discussed how authentic marketing strategies help brands build connections through genuine content.
The event concluded with evolving trends in digital marketing campaigns. The panelists encouraged the audience to work closely with clients to get collective results.
This webinar helped the attendees to learn from industry experts and Polish their marketing strategies.
