Case Studies

Kaapro Case Study

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The Business

Kaapro is a total HR solution providing consulting company promoted by highly motivated & experienced HR Entrepreneurs from across the country. With a registered office in NCR- Delhi, Kaapro has a presence in 9 locations. The other operational locations are Bangalore, Bhubaneswar, Guwahati, Indore, Patna, Pune, Surat, Vadodara, Gurgaon and Ahmedabad.

The Problem

In the mid 2017, When we were assigned the project of SEO, Kaapro Management Solutions was not appearing on google’s top 10 SERPs even after having the website. The main objective was to bring the website on top 50 pages first and then gradually to top 10 and then first 2 pages. Client wanted to target more to the recruiters rather than candidates. The one who was finding the good candidates with particular keywords in google was not able to connect with Kaapro Team as they did not optimize the website. That means, they were literally losing the leads!

Solution

The idea was to offer the full Digital Marketing solutions on different platforms but after discussing in detail with the client, we decided to start with SEO first for a year at least. Optimizing a website for all the location was a time consuming task and hence we decided to focus on few cities first and then to target other cities gradually. We researched the required keywords for Google result using various keywords research tools and finalized the highest searched keywords. After the website audit, we implemented technical SEO and within 3 to 4 months started getting the result for mostly all the keywords.

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solution

Long term strategy :

To maintain the Rank, we’ve to keep monitoring the changes in ranking. The focus will be on the link building from higher authority websites. Part of our content strategy was to use high-quality, original photographs, and this provided a perfect opportunity to attract passive links.

Blogging always helps in SEO. We write SEO friendly blogs for and continue doing that with high engaging content. From here we now will be focused on Social Media Marketing and Digital Ads to generate more website traffic and generating leads through campaigns.

challenge

Client says: This post of client speaks all on his Facebook wall!

results