Certificate Program
Master Digital Marketing with Gen AI
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65000+
Professional Trained
Internship on
LIVE Projects
97%
Placement
40+ Trainers
Experience
Training Modules
Module 1
Principles of Marketing and Business Model
What is Digital Marketing
Why Digital Marketing
Traditional v/s Digital Marketing
What is Marketing
Marketing process
Values and Satisfaction in service industry
Selling v/s Marketing
Media selection
Strategic implementation of Marketing Mix and PLC
Types of consumer market customers and their buying decision process
Organizational buying decision process
How to define annual marketing budget
Bases for Segmentation
Targeting and Positioning
Positioning errors
Gap model
Dimensions to create a brand
Module 2
Basics of Website, Server & HTML
How to build an effective website
Steps to build a marketing-oriented website
How to choose website development company
Types of website
Client-server architecture
Basic terminologies of networking
Network protocols
How to select domain name
Domain name reselling
Types of server web space
Cpanel operation and file management
What is HTML and its editors
HTML structure
HTML tags and attributes
Understanding CSS
Module 3
Advanced SEO + WordPress SEO
- What is online search
- What is Search Engine Optimization
- History of Search Engine
- History of core Google updates
- Segmentation based on search behaviour
- What is SEO
- Understanding WWW
- How search engine works (context of Google)
- Understanding web crawlers and its activity
- Search process
- Keywords – Lifecycle, Types, Classification
- Sources of keywords
- LSI keywords
- BERT and SMITH updates
- Types of SEO
- Top black hat and white hat SEO techniques
- On-page SEO techniques
- Off-page SEO techniques
- Sitemap
- Robot exclusion standard
- Redirection of pages
- Open Graph Protocol
- Setting up different types of schema
- Understanding
- Accelerated Mobile Pages
- SEO of WordPress website
- Google Analytics
- Google Search Console
- Google My Business
- Bing places
- Yoast Configuration
- RankMath Configuration
- Post and Page optimization
- Permalink optimization
- Media optimization
Module 4
Search Engine Marketing (SEM)
- What is Search Engine Marketing
- Strategy and Search marketing
- Types of ads
- When to run ad campaigns
- 5 pillars of Google ads success
- Ad Rank
- Ad Rank Thresholds
- Quality score
- Understanding search ads
- ‘Campaigns’ in Google ads
- ‘Ad groups’ in Google ads
- Google ads goals
- Campaign types
- How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
- Conversion setting
- Creating remarketing list
- How to run dynamic display ad campaign
- Setting up Google Merchant Centre
- Keyword planner to forecast keywords
- Reports in Google Ads
Module 5
Basics of Creative Designing
- Introduction to design
- Color Theory
- Font Psychology
- How to create Ad Images that gets clicks
- Social Media creatives – Do’s & Don’ts
- Online tools and websites for designing
- Basics of Photoshop & Adobe Illustrator
Module 6
Social Media Marketing
Why Social Media
Social media history
Facebook:
Why Facebook
Facebook engagement model
Facebook Business page types
Optimizing business page – checklist
How to get organic page likes
Types of posts
Facebook Insights
Setting up pixel – base and event specific
Setting up offline audience
Retargeting list
Facebook ad campaigns – planning and execution
Monthly editorial
Instagram:
Decoding Instagram algorithm
How to get organic results
Instagram post funnel
Instagram story funnel
Story design apps
How to generate and use Hashtags
Analytics
Monthly editorial
LinkedIn
Optimizing LinkedIn profile
Decoding profile algorithm
Steps to create awesome master profile
Business page for marketing
Optimizing business page
Showcase page
Optimizing group
Analytics
LinkedIn Ads planning and execution
Custom audience
Remarketing list
Conversion setting
Monthly editorial
Twitter:
Twitter profile optimization
Types of tweets to get organic result
Twitter funnel
Twitter tools
List creation and leveraging content
Moment creation and optimization
Analytics
Remarketing list
Conversion setting
Twitter Ads
Monthly editorial
Pinterest:
Why Pinterest for marketing
Profile optimization
Strategy to create boards that attract followers
How to get organic followers
Types of pins
How to optimize ‘Tried’
Understanding infographics
Infographics tools
Analytics
Monthly editorial
YouTube:
How to optimize YouTube channel
Optimization checklist
Optimization of info cards and end screen
Decoding algorithm
YouTube audience behavior
Algorithm factors correlating with YouTube search ranking
Competitor analysis tools
Tags and optimization tools
Algorithm hacks
Snapchat:
Type of content on Snapchat
Use of Features in Marketing
How to increase followers?
Module 7
Content Marketing
What is inbound marketing
Inbound methodology
What is content
6WH model of content marketing
Identifying Buyers persona
Understanding Buying cycle
What is blog
Blog structure
How to write a successful blog
How to optimize blog for SEO
What is case study
Steps to write a case study
How to execute case study on website
Why Email
How to get Email IDs
Steps to start Email marketing
Email dripping model
Module 8
Strategic Marketing
How to build an effective website
Steps to build a marketing-oriented website
How to choose website development company
Types of website
Client-server architecture
Basic terminologies of networking
Network protocols
How to select domain name
Domain name reselling
Types of server web space
Cpanel operation and file management
What is HTML and its editors
HTML structure
HTML tags and attributes
Understanding CSS
Module 9
Fundamental of Affiliate Marketing
- What is online search
- What is Search Engine Optimization
- History of Search Engine
- History of core Google updates
- Segmentation based on search behaviour
- What is SEO
- Understanding WWW
- How search engine works (context of Google)
- Understanding web crawlers and its activity
- Search process
- Keywords – Lifecycle, Types, Classification
- Sources of keywords
- LSI keywords
- BERT and SMITH updates
- Types of SEO
- Top black hat and white hat SEO techniques
- On-page SEO techniques
- Off-page SEO techniques
- Sitemap
- Robot exclusion standard
- Redirection of pages
- Open Graph Protocol
- Setting up different types of schema
- Understanding
- Accelerated Mobile Pages
- SEO of WordPress website
- Google Analytics
- Google Search Console
- Google My Business
- Bing places
- Yoast Configuration
- RankMath Configuration
- Post and Page optimization
- Permalink optimization
- Media optimization
Module 10
Generative AI
- What is Search Engine Marketing
- Strategy and Search marketing
- Types of ads
- When to run ad campaigns
- 5 pillars of Google ads success
- Ad Rank
- Ad Rank Thresholds
- Quality score
- Understanding search ads
- ‘Campaigns’ in Google ads
- ‘Ad groups’ in Google ads
- Google ads goals
- Campaign types
- How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
- Conversion setting
- Creating remarketing list
- How to run dynamic display ad campaign
- Setting up Google Merchant Centre
- Keyword planner to forecast keywords
- Reports in Google Ads
Module 11
WordPress Website Development
- Introduction to design
- Color Theory
- Font Psychology
- How to create Ad Images that gets clicks
- Social Media creatives – Do’s & Don’ts
- Online tools and websites for designing
- Basics of Photoshop & Adobe Illustrator
Module 12
Online Reputation Management
Why Social Media
Social media history
Facebook:
Why Facebook
Facebook engagement model
Facebook Business page types
Optimizing business page – checklist
How to get organic page likes
Types of posts
Facebook Insights
Setting up pixel – base and event specific
Setting up offline audience
Retargeting list
Facebook ad campaigns – planning and execution
Monthly editorial
Instagram:
Decoding Instagram algorithm
How to get organic results
Instagram post funnel
Instagram story funnel
Story design apps
How to generate and use Hashtags
Analytics
Monthly editorial
LinkedIn
Optimizing LinkedIn profile
Decoding profile algorithm
Steps to create awesome master profile
Business page for marketing
Optimizing business page
Showcase page
Optimizing group
Analytics
LinkedIn Ads planning and execution
Custom audience
Remarketing list
Conversion setting
Monthly editorial
Twitter:
Twitter profile optimization
Types of tweets to get organic result
Twitter funnel
Twitter tools
List creation and leveraging content
Moment creation and optimization
Analytics
Remarketing list
Conversion setting
Twitter Ads
Monthly editorial
Pinterest:
Why Pinterest for marketing
Profile optimization
Strategy to create boards that attract followers
How to get organic followers
Types of pins
How to optimize ‘Tried’
Understanding infographics
Infographics tools
Analytics
Monthly editorial
YouTube:
How to optimize YouTube channel
Optimization checklist
Optimization of info cards and end screen
Decoding algorithm
YouTube audience behavior
Algorithm factors correlating with YouTube search ranking
Competitor analysis tools
Tags and optimization tools
Algorithm hacks
Snapchat:
Type of content on Snapchat
Use of Features in Marketing
How to increase followers?
WhatsApp Business API
Fundamentals of Selling on Amazon
Client Pitching Skill Development
Interview Skill
Development
Learn These Tools
Chief Trainer & Mentor
BHAUTIK SHETH
- ACADEMICS
MCA, MBA (Marketing), PGDID, PGDBM, PGDRM, BSc.
- professional experience
• 18+ years of experience in corporate marketing, digital marketing and corporate training
• Served as a visiting/guest faculty in 20+ universities and colleges in Gujarat
• Trained over 65,000 professionals and consulted 115+ businesses globally.
• 9 Research Papers on Digital Marketing published at national-international conferences.
• Chief organizer of ‘Social Media Day Surat’ since 2016 and ‘Digital Marketing Day Surat’ since 2018
• Written a Book on SEO for NMIMS distance learning by Excel publication.
- MEMBER
• Indian Society for Training & Development (ISTD)
• The Southern Gujarat Chamber of Commerce & Industry (SGCCI)
• Computer Society of India (CSI)
• Surat Academic Association
In-house Trainers
Divya Mistry
(Since 2018)
Reshma Rohida
(Since 2018)
Manisha Srivastava
Asst.Trainer-HTML & SEO and Coordinator
(Since 2018)
Isha Modi
(Since 2015)
Guest Trainers
Dr. Riddhish Joshi
P. P. SAVANI UNIVERSITY
Brijesh Soni
EX NEIL PATEL DIGITAL
Dhara Upadhyay
INTERNATIONAL SERVICES PARTNERS
Student's Success
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5,50,000
Rs.(6000 EURO)
Highest salary
of student
12,000 Rs.
Lowest salary of student(india)
45,000 Rs.
Highest salary of student(india)
Client Pitching
Agency Life
Internship on Live Project
Companies Hired Our Students
Certificate Distribution
Get Total 3 Certificates
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1. Distinguished Digital Leader Award
2. Top Digital Marketing Leaders - Veterans
3. Innovative Training Practices -
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1. Digital Marketing
2. Marketing and Sales
3. Personal Growth/Team Building -
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1. Digital Marketing
2. Marketing and Branding
3. Organizational Development
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Agency
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