• What is Digital Marketing
• Why Digital Marketing
• Traditional v/s Digital Marketing
• What is Marketing
• Marketing process
• Values and Satisfaction in service industry
• Selling v/s Marketing
• Media selection
• Strategic implementation of Marketing Mix and PLC
• Types of consumer market customers and their buying decision process
• Organizational buying decision process
• How to define annual marketing budget
• Bases for Segmentation
• Targeting and Positioning
• Positioning errors
• Gap model
• Dimensions to create a brand
• How to build an effective website
• Steps to build a marketing-oriented website
• How to choose website development company
• Types of website
• Client-server architecture
• Basic terminologies of networking
• Network protocols
• How to select domain name
• Domain name reselling
• Types of server web space
• Cpanel operation and file management
• What is HTML and its editors
• HTML structure
• HTML tags and attributes
• Understanding CSS
• Overview of Google Analytics: Purpose and benefits
• Setting up a Google Analytics account
• Installing the tracking code on your website
• Understanding the Google Analytics Interface
• Navigating the Google Analytics dashboard
• Overview of key reports: Audience, Acquisition, Behaviour, and Conversions
• Customizing the dashboard for quick access
• Tracking and Measuring Website Traffic
• Understanding user metrics: Sessions, users, pageviews, and engagement
• Analyzing traffic sources: Direct, organic, referral, and paid
• Segmenting audiences by demographics, and behaviour
• Setting Up Events
• Defining and creating Custom Events in Google Analytics
• Tracking conversions: Form submissions, purchases, etc.
• Analyzing conversion paths and funnels
• Role of social mediaFacebook
• Meta platforms
• Business page
• Optimizing FB page
• Key features
• Store location
• meta business suit
• Facebook:
• Why Facebook
• Facebook engagement model
• Facebook Business page types
• Optimizing business page – checklist
• How to get organic page likes
• Types of posts
• Facebook Insights
• Setting up pixel – base and event specific
• Setting up offline audience
• Retargeting list
• Facebook ad campaigns – planning and execution
• Monthly editorial
• Instagram:
• Decoding Instagram algorithm
• How to get organic results
• Instagram post funnel
• Instagram story funnel
• Story design apps
• How to generate and use Hashtags
• Analytics
• Monthly editorial
• Sharing Reels across your Instagram feed and Stories
• Understanding the purpose and power of Reels
• Navigating the Reels interface
• Crafting a compelling Reels strategy: Content themes and goals
• Scripting and storyboarding for short-form content
• Utilizing trends and challenges to increase visibility
• Selecting trending and relevant music tracks
• Syncing music with video for maximum impact
• Using original audio and voiceovers to enhance storytelling
• Utilizing Reels Insights to track performance and adjust tactics
• Optimizing LinkedIn profile
• Decoding profile algorithm
• Steps to create awesome master profile
• Business page for marketing
• Optimizing business page
• Showcase page
• Optimizing group
• Analytics
• LinkedIn Ads planning and execution
• Custom audience
• Remarketing list
• Conversion setting
• Monthly editorial
Pursuing PHD in Digital Marketing, MCA, MBA (Marketing), PGDID, PGDBM, PGDRM, BSc.
Train the Trainer Certified by ISTD
• 18+ years of experience in corporate marketing, digital marketing and corporate training
• Served as a visiting/guest faculty in 20+ universities and colleges in Gujarat
• Trained over 65,000 professionals and consulted 120+ businesses globally.
• 9 Research Papers on Digital Marketing published at national-international conferences.
• Chairman of Digital Marketing Committee 24-25, Co-chairman 23-24, and Advisor 22-23 at The Southern Gujarat Chambers of Commerce and Industries (SGCCI)
• Written a Book on SEO for NMIMS distance learning.
• Chief organizer of ‘Social Media Day Surat’ since 2016 and ‘Digital Marketing Day Surat’ since 2018
• Founder of iVIPANAN DigitalMarketing Services, Surat foundedin 2014
• Indian Society for Training & Development (ISTD)
• The Southern Gujarat Chamber of Commerce & Industry (SGCCI)
• Computer Society of India (CSI)
• Surat Academic Association
iVIPANAN won 3rd rank in the 32nd Innovative Training Practices in Private Sector (service) category 2021-22
iVIPANAN was a finalist in the 33rd Innovative Training Practices in Private Sector (service) category 2022-23
When you complete the course, you’ll earn an industry-verified course completion certificate that highlights your expertise. For over 10 years, our certifications have been trusted and valued by the industry, giving you a clear edge as you step into your digital marketing career.
We’ll also prepare you to earn international certifications from Google, Meta, HubSpot, SEMrush, and more, helping you build strong credentials and unlock exciting opportunities.
12
weeks
48
hours
