Master in Digital Marketing With Gen AI Online Program

Master in Digital Marketing with Gen AI
Online Program

Ready to take your career or business to the next level? Our 6-month online training program in Generative AI for Digital Marketing is here to guide you every step of the way. Whether you’re a working professional, entrepreneur, student, or business owner, this hands-on course is designed to help you stand out online, fine-tune your campaigns, and see real results.Learn from experienced trainers who bring over 40 years of combined expertise and insights from working with 120+ global brands. Led by the trailblazer of Digital Marketing Courses in Surat, this program offers practical knowledge and personalized support to help you succeed. Let’s unlock your potential together.

145+ Reviews

65,000+
Professionals Trained

1 Month
Internship on LIVE Project

Internship
Letter

Lifetime FREE
Learning

65,000+
Professionals Trained

3 Months
Internship on LIVE Project

97%
Placement Record

Lifetime FREE
Learning & Mentoring

Training Modules

Module 1

Fundamentals Of Marketing

• What is Digital Marketing
• Why Digital Marketing
• Traditional v/s Digital Marketing
• What is Marketing
• Marketing process
• Values and Satisfaction in service industry
• Selling v/s Marketing
• Media selection
• Strategic implementation of Marketing Mix and PLC
• Types of consumer market customers and their buying decision process
• Organizational buying decision process
• How to define annual marketing budget
• Bases for Segmentation
• Targeting and Positioning
• Positioning errors
• Gap model
• Dimensions to create a brand

Module 2

Basics of Website & HTML

• How to build an effective website
• Steps to build a marketing-oriented website
• How to choose website development company
• Types of website
• Client-server architecture
• Basic terminologies of networking
• Network protocols
• How to select domain name
• Domain name reselling
• Types of server web space
• Cpanel operation and file management
• What is HTML and its editors
• HTML structure
• HTML tags and attributes
• Understanding CSS

Module 3

Advaced Search Engine Optimization (SEO)

• What is online search
• What is Search Engine Optimization
• History of Search Engine
• History of core Google updates
• Segmentation based on search behaviour
• What is SEO
• Understanding WWW
• How search engine works (context of Google)
• Understanding web crawlers and its activity
• Search process
• Keywords – Lifecycle, Types, Classification
• Sources of keywords
• LSI keywords
• BERT and SMITH updates
• Types of SEO
• Top black hat and white hat SEO techniques
• On-page SEO techniques
• Off-page SEO techniques
• Sitemap
• Robot exclusion standard
• Redirection of pages
• Open Graph Protocol
• Setting up different types of schema
• Understanding
• Accelerated Mobile Pages
• SEO of WordPress website
• Google Analytics
• Google Search Console
• Google My Business
• Bing places
• Yoast Configuration
• RankMath Configuration
• Post and Page optimization
• Permalink optimization
• Media optimization

Module 4

WordPress SEO

• Why Social Media
• Social media history
• Facebook:
• Why Facebook
• Facebook engagement model
• Facebook Business page types
• Optimizing business page – checklist
• How to get organic page likes
• Types of posts
• Facebook Insights
• Setting up pixel – base and event specific
• Setting up offline audience
• Retargeting list
• Facebook ad campaigns – planning and execution
• Monthly editorial
• Instagram:
• Decoding Instagram algorithm
• How to get organic results
• Instagram post funnel
• Instagram story funnel
• Story design apps
• How to generate and use Hashtags
• Analytics
• Monthly editorial
• LinkedIn
• Optimizing LinkedIn profile
• Decoding profile algorithm
• Steps to create awesome master profile
• Business page for marketing
• Optimizing business page
• Showcase page
• Optimizing group
• Analytics
• LinkedIn Ads planning and execution
• Custom audience
• Remarketing list
• Conversion setting
• Monthly editorial
• Twitter:
• Twitter profile optimization
• Types of tweets to get organic result
• Twitter funnel
• Twitter tools
• List creation and leveraging content
• Moment creation and optimization
• Analytics
• Remarketing list
• Conversion setting
• Twitter Ads
• Monthly editorial
• Pinterest:
• Why Pinterest for marketing
• Profile optimization
• Strategy to create boards that attract followers
• How to get organic followers
• Types of pins
• How to optimize ‘Tried’
• Understanding infographics
• Infographics tools
• Analytics
• Monthly editorial
• YouTube:
• How to optimize YouTube channel
• Optimization checklist
• Optimization of info cards and end screen
• Decoding algorithm
• YouTube audience behavior
• Algorithm factors correlating with YouTube search ranking
• Competitor analysis tools
• Tags and optimization tools
• Algorithm hacks
• Snapchat:
• Type of content on Snapchat
• Use of Features in Marketing
• How to increase followers?

Module 5

Web Analytics

• Introduction to design
• Color Theory
• Font Psychology
• How to create Ad Images that gets clicks
• Social Media creatives – Do’s & Don’ts
• Online tools and websites for designing
• Basics of Photoshop & Adobe Illustrator

Module 6

Google Ads

Module 7

Generative AI

• What is inbound marketing
• Inbound methodology
• What is content
• 6WH model of content marketing
• Identifying Buyers persona
• Understanding Buying cycle
• What is blog
• Blog structure
• How to write a successful blog
• How to optimize blog for SEO
• What is case study
• Steps to write a case study
• How to execute case study on website
• Why Email
• How to get Email IDs
• Steps to start Email marketing
• Email dripping model

Module 8

Social Media Organic Marketing

• What is Affiliate Marketing?
• Fundamentals of Affiliate Marketing
• Affiliate Marketing Business Model
• What is Affiliate Network
• Niche Selection
• Micro Niche v/s Broad Niche
• How to find Best Niche
• Competitor Spy
• Writing Content
• Blog Structure
• Setting Pillar Page
• Add essential Pages to your blog
• Writing content that brings sales
• How to drive Traffic
• Quora
• Forum
• Quora Ads
• Link Building
• Profile Creation
• Blog Comment
• Link Clocking
• Amazon Affiliate Marketing
• How to find product
• Find products that bring sales
• How to set up Affiliate Marketing blog that generates sales
• Tools and plugin set up
• How to find Adv .

Module 9

Facebook & Instagram (Meta) Marketing

• Facebook:
• Why Facebook
• Facebook engagement model
• Facebook Business page types
• Optimizing business page – checklist
• How to get organic page likes
• Types of posts
• Facebook Insights
• Setting up pixel – base and event specific
• Setting up offline audience
• Retargeting list
• Facebook ad campaigns – planning and execution
• Monthly editorial
• Instagram:
• Decoding Instagram algorithm
• How to get organic results
• Instagram post funnel
• Instagram story funnel
• Story design apps
• How to generate and use Hashtags
• Analytics
• Monthly editorial

Module 10

Instagram (Reels Mastery)

• Sharing Reels across your Instagram feed and Stories
• Understanding the purpose and power of Reels
• Navigating the Reels interface
• Crafting a compelling Reels strategy: Content themes and goals
• Scripting and storyboarding for short-form content
• Utilizing trends and challenges to increase visibility
• Selecting trending and relevant music tracks
• Syncing music with video for maximum impact
• Using original audio and voiceovers to enhance storytelling
• Utilizing Reels Insights to track performance and adjust tactics

Module 11

LinkedIn Marketing for Business

• Thinking Strategically
• Vission
• Mission
• Goal/Objective
• Strategy
• Marketing in VVCA
• Volatility
• Uncertainty
• Complexity
• Ambiguity
• Blue Ocean Strategy
• Chain of Behaviour
• Consumer Adopter Categories
• P.O.E.M
• Need Analysis
• Customer defection | Churn Rate

Module 12

YouTube Video Optimization

• What is reputation
• What is corporate reputation
• How corporate reputation is built
• Need of ORM
• Why a company needs ORM
• How to understand ORM
• Benefits of ORM
• Live cases of non-ORM
• Reputation management steps
• What and where to monitor
• How to protect reputation
• ORM tools

Module 13

Creative Designing

Module 14

Blog & Case Study Marketing

How To Win Clients

WhatsApp Automation

Tools You Will Learn

Chief Trainer & Mentor

BHAUTIK SHETH

Pursuing PHD in Digital Marketing, MCA, MBA (Marketing), PGDID, PGDBM, PGDRM, BSc.

• 18+ years of experience in corporate marketing, digital marketing and corporate training
• Served as a visiting/guest faculty in 20+ universities and colleges in Gujarat
• Trained over 65,000 professionals and consulted 120+ businesses globally.
• 9 Research Papers on Digital Marketing published at national-international conferences.
• Chairman of Digital Marketing Committee 24-25, Co-chairman 23-24, and Advisor 22-23 at The Southern Gujarat Chambers of Commerce and Industries (SGCCI)
• Written a Book on SEO for NMIMS distance learning.
• Authored a book on SEO for NMIMS distance learning.
• Founder of iVIPANAN DigitalMarketing Services, Surat foundedin 2014

• Indian Society for Training & Development (ISTD)
• The Southern Gujarat Chamber of Commerce & Industry (SGCCI)
• Computer Society of India (CSI)
• Surat Academic Association

In-house Trainers

Divya Mistry

Trainer – SEO and WordPress
(Since 2018)

Reshma Rohida

Trainer – Creative Design
(Since 2018)

Manisha Srivastava

Coordinator & Asst.Trainer-SEO (Since 2018)

Isha Modi

Trainer – Digital Strategies
(Since 2015)

Some of the Brands Our Trainers Have Worked With

Some of the Brands Our
Trainers Have Worked With

Wordkshop & Training

After Course Success Record for Classroom Program

After Course
Success Record

Our students excel across a wide range of focus areas, reflecting their unique passions and goals. From advanced research in emerging fields to mastering practical skills for industry success, they explore opportunities that align with their ambitions.

6,000 EURO
Monthly

International
Top Salary

45,000 Rs
Monthly

India
Top Salary

12,000 Rs
Monthly

Surat
Starting Salary

Students Enjoying
Agency Life

Internship on Live Project

Award

Classroom Program Certificate Distribution Ceremony

Get Industry Verified Certificates

When you complete the course, you’ll earn three certificates, including a course completion certificate that highlights your expertise. For over 10 years, our certifications have been trusted and valued by the industry, giving you a clear edge as you step into your digital marketing career.

We’ll also prepare you to earn international certifications from Google, Meta, HubSpot, SEMrush, and more, helping you build strong credentials and unlock exciting opportunities.

Google
Certification

Meta
Certification

Hubspot
Certifications

Program Details