• What is Digital Marketing
• Why Digital Marketing
• Traditional v/s Digital Marketing
• What is Marketing
• Marketing process
• Values and Satisfaction in service industry
• Selling v/s Marketing
• Media selection
• Strategic implementation of Marketing Mix and PLC
• Types of consumer market customers and their buying decision process
• Organizational buying decision process
• How to define annual marketing budget
• Bases for Segmentation
• Targeting and Positioning
• Positioning errors
• Gap model
• Dimensions to create a brand
• How to build an effective website
• Steps to build a marketing-oriented website
• How to choose website development company
• Types of website
• Client-server architecture
• Basic terminologies of networking
• Network protocols
• How to select domain name
• Domain name reselling
• Types of server web space
• Cpanel operation and file management
• What is HTML and its editors
• HTML structure
• HTML tags and attributes
• Understanding CSS
• What is online search
• What is Search Engine Optimization
• History of Search Engine
• History of core Google updates
• Segmentation based on search behaviour
• What is SEO
• Understanding WWW
• How search engine works (context of Google)
• Understanding web crawlers and its activity
• Search process
• Keywords – Lifecycle, Types, Classification
• Sources of keywords
• LSI keywords
• BERT and SMITH updates
• Types of SEO
• Top black hat and white hat SEO techniques
• On-page SEO techniques
• Off-page SEO techniques
• Sitemap
• Robot exclusion standard
• Redirection of pages
• Open Graph Protocol
• Setting up different types of schema
• Understanding
• Accelerated Mobile Pages
• SEO of WordPress website
• Google Analytics
• Google Search Console
• Google My Business
• Bing places
• Yoast Configuration
• RankMath Configuration
• Post and Page optimization
• Permalink optimization
• Media optimization
• What is Search Engine Marketing
• Strategy and Search marketing
• Types of ads
• When to run ad campaigns
• 5 pillars of Google ads
• success
• Ad Rank
• Ad Rank Thresholds
• Quality score
• Understanding search ads
• ‘Campaigns’ in Google ads
• ‘Ad groups’ in Google ads
• Google ads goals
• Campaign types
• How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
• Conversion setting
• Creating remarketing list
• How to run dynamic display ad campaign
• Setting up Google Merchant Centre
• Keyword planner to forecast keywords
• Reports in Google Ads
• Introduction to design
• Color Theory
• Font Psychology
• How to create Ad Images that gets clicks
• Social Media creatives – Do’s & Don’ts
• Online tools and websites for designing
• Basics of Photoshop & Adobe Illustrator
• Why Social Media
• Social media history
• Facebook:
• Why Facebook
• Facebook engagement model
• Facebook Business page types
• Optimizing business page – checklist
• How to get organic page likes
• Types of posts
• Facebook Insights
• Setting up pixel – base and event specific
• Setting up offline audience
• Retargeting list
• Facebook ad campaigns – planning and execution
• Monthly editorial
• Instagram:
• Decoding Instagram algorithm
• How to get organic results
• Instagram post funnel
• Instagram story funnel
• Story design apps
• How to generate and use Hashtags
• Analytics
• Monthly editorial
• LinkedIn
• Optimizing LinkedIn profile
• Decoding profile algorithm
• Steps to create awesome master profile
• Business page for marketing
• Optimizing business page
• Showcase page
• Optimizing group
• Analytics
• LinkedIn Ads planning and execution
• Custom audience
• Remarketing list
• Conversion setting
• Monthly editorial
• Twitter:
• Twitter profile optimization
• Types of tweets to get organic result
• Twitter funnel
• Twitter tools
• List creation and leveraging content
• Moment creation and optimization
• Analytics
• Remarketing list
• Conversion setting
• Twitter Ads
• Monthly editorial
• Pinterest:
• Why Pinterest for marketing
• Profile optimization
• Strategy to create boards that attract followers
• How to get organic followers
• Types of pins
• How to optimize ‘Tried’
• Understanding infographics
• Infographics tools
• Analytics
• Monthly editorial
• YouTube:
• How to optimize YouTube channel
• Optimization checklist
• Optimization of info cards and end screen
• Decoding algorithm
• YouTube audience behavior
• Algorithm factors correlating with YouTube search ranking
• Competitor analysis tools
• Tags and optimization tools
• Algorithm hacks
• Snapchat:
• Type of content on Snapchat
• Use of Features in Marketing
• How to increase followers?
• What is inbound marketing
• Inbound methodology
• What is content
• 6WH model of content marketing
• Identifying Buyers persona
• Understanding Buying cycle
• What is blog
• Blog structure
• How to write a successful blog
• How to optimize blog for SEO
• What is case study
• Steps to write a case study
• How to execute case study on website
• Why Email
• How to get Email IDs
• Steps to start Email marketing
• Email dripping model
• Thinking Strategically
• Vission
• Mission
• Goal/Objective
• Strategy
• Marketing in VVCA
• Volatility
• Uncertainty
• Complexity
• Ambiguity
• Blue Ocean Strategy
• Chain of Behaviour
• Consumer Adopter Categories
• P.O.E.M
• Need Analysis
• Customer defection | Churn Rate
• What is Affiliate Marketing?
• Fundamentals of Affiliate Marketing
• Affiliate Marketing Business Model
• What is Affiliate Network
• Niche Selection
• Micro Niche v/s Broad Niche
• How to find Best Niche
• Competitor Spy
• Writing Content
• Blog Structure
• Setting Pillar Page
• Add essential Pages to your blog
• Writing content that brings sales
• How to drive Traffic
• Quora
• Forum
• Quora Ads
• Link Building
• Profile Creation
• Blog Comment
• Link Clocking
• Amazon Affiliate Marketing
• How to find product
• Find products that bring sales
• How to set up Affiliate Marketing blog that generates sales
• Tools and plugin set up
• How to find Adv .
• Gen AI prompts
• Content designing using Gen AI
• Design prompts using Gen AI
• Local hosting setup. Install WordPress on PC or Mac computer & on server
• Navigate around the WordPress dashboard, know what everything does and how to use it.
• Learn the features of WordPress
• Create pages and posts & understand its difference.
• Create custom menus and navigation systems for visitors and search engines.
• Terminologies & its use, post categories and tags.
• Configuration of WordPress site
• Plugins & themes. How to find/install them.
• Create a static homepage & blog page
• What is reputation
• What is corporate reputation
• How corporate reputation is built
• Need of ORM
• Why a company needs ORM
• How to understand ORM
• Benefits of ORM
• Live cases of non-ORM
• Reputation management steps
• What and where to monitor
• How to protect reputation
• ORM tools
Pursuing PhD in Digital Marketing, MCA, MBA (Marketing), PGDID, PGDBM, PGDRM, BSc.
• 18+ years of experience in corporate marketing, digital marketing and corporate training
• Served as a visiting/guest faculty in 20+ universities and colleges in Gujarat
• Trained over 65,000 professionals and consulted 120+ businesses globally.
• 9 Research Papers on Digital Marketing published at national-international conferences.
• Chairman of Digital Marketing Committee 24-25, Co-chairman 23-24, and Advisor 22-23 at The Southern Gujarat Chambers of Commerce and Industries (SGCCI)
• Written a Book on SEO for NMIMS distance learning.
• Indian Society for Training & Development (ISTD)
• The Southern Gujarat Chamber of Commerce & Industry (SGCCI)
• Computer Society of India (CSI)
• Surat Academic Association
