• What is Digital Marketing
• Why Digital Marketing
• Traditional v/s Digital Marketing
• What is Marketing
• Marketing process
• Values and Satisfaction in service industry
• Selling v/s Marketing
• Media selection
• Strategic implementation of Marketing Mix and PLC
• Types of consumer market customers and their buying decision process
• Organizational buying decision process
• How to define annual marketing budget
• Bases for Segmentation
• Targeting and Positioning
• Positioning errors
• Gap model
• Dimensions to create a brand
• How to build an effective website
• Steps to build a marketing-oriented website
• How to choose website development company
• Types of website
• Client-server architecture
• Basic terminologies of networking
• Network protocols
• How to select domain name
• Domain name reselling
• Types of server web space
• Cpanel operation and file management
• What is HTML and its editors
• HTML structure
• HTML tags and attributes
• Understanding CSS
• What is online search
• What is Search Engine Optimization
• History of Search Engine
• History of core Google updates
• Segmentation based on search behaviour
• What is SEO
• Understanding WWW
• How search engine works (context of Google)
• Understanding web crawlers and its activity
• Search process
• Keywords – Lifecycle, Types, Classification
• Sources of keywords
• LSI keywords
• BERT and SMITH updates
• Types of SEO
• Top black hat and white hat SEO techniques
• On-page SEO techniques
• Off-page SEO techniques
• Sitemap
• Robot exclusion standard
• Redirection of pages
• Open Graph Protocol
• Setting up different types of schema
• Understanding
• Accelerated Mobile Pages
• SEO of WordPress website
• Google Analytics
• Google Search Console
• Google My Business
• Bing places
• Yoast Configuration
• RankMath Configuration
• Post and Page optimization
• Permalink optimization
• Media optimization
• What is Search Engine Marketing
• Strategy and Search marketing
• Types of ads
• When to run ad campaigns
• 5 pillars of Google ads
• success
• Ad Rank
• Ad Rank Thresholds
• Quality score
• Understanding search ads
• ‘Campaigns’ in Google ads
• ‘Ad groups’ in Google ads
• Google ads goals
• Campaign types
• How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
• Conversion setting
• Creating remarketing list
• How to run dynamic display ad campaign
• Setting up Google Merchant Centre
• Keyword planner to forecast keywords
• Reports in Google Ads
• Introduction to design
• Color Theory
• Font Psychology
• How to create Ad Images that gets clicks
• Social Media creatives – Do’s & Don’ts
• Online tools and websites for designing
• Basics of Photoshop & Adobe Illustrator
• Why Social Media
• Social media history
• Facebook:
• Why Facebook
• Facebook engagement model
• Facebook Business page types
• Optimizing business page – checklist
• How to get organic page likes
• Types of posts
• Facebook Insights
• Setting up pixel – base and event specific
• Setting up offline audience
• Retargeting list
• Facebook ad campaigns – planning and execution
• Monthly editorial
• Instagram:
• Decoding Instagram algorithm
• How to get organic results
• Instagram post funnel
• Instagram story funnel
• Story design apps
• How to generate and use Hashtags
• Analytics
• Monthly editorial
• LinkedIn
• Optimizing LinkedIn profile
• Decoding profile algorithm
• Steps to create awesome master profile
• Business page for marketing
• Optimizing business page
• Showcase page
• Optimizing group
• Analytics
• LinkedIn Ads planning and execution
• Custom audience
• Remarketing list
• Conversion setting
• Monthly editorial
• Twitter:
• Twitter profile optimization
• Types of tweets to get organic result
• Twitter funnel
• Twitter tools
• List creation and leveraging content
• Moment creation and optimization
• Analytics
• Remarketing list
• Conversion setting
• Twitter Ads
• Monthly editorial
• Pinterest:
• Why Pinterest for marketing
• Profile optimization
• Strategy to create boards that attract followers
• How to get organic followers
• Types of pins
• How to optimize ‘Tried’
• Understanding infographics
• Infographics tools
• Analytics
• Monthly editorial
• YouTube:
• How to optimize YouTube channel
• Optimization checklist
• Optimization of info cards and end screen
• Decoding algorithm
• YouTube audience behavior
• Algorithm factors correlating with YouTube search ranking
• Competitor analysis tools
• Tags and optimization tools
• Algorithm hacks
• Snapchat:
• Type of content on Snapchat
• Use of Features in Marketing
• How to increase followers?
• What is inbound marketing
• Inbound methodology
• What is content
• 6WH model of content marketing
• Identifying Buyers persona
• Understanding Buying cycle
• What is blog
• Blog structure
• How to write a successful blog
• How to optimize blog for SEO
• What is case study
• Steps to write a case study
• How to execute case study on website
• Why Email
• How to get Email IDs
• Steps to start Email marketing
• Email dripping model
• Thinking Strategically
• Vission
• Mission
• Goal/Objective
• Strategy
• Marketing in VVCA
• Volatility
• Uncertainty
• Complexity
• Ambiguity
• Blue Ocean Strategy
• Chain of Behaviour
• Consumer Adopter Categories
• P.O.E.M
• Need Analysis
• Customer defection | Churn Rate
• What is Affiliate Marketing?
• Fundamentals of Affiliate Marketing
• Affiliate Marketing Business Model
• What is Affiliate Network
• Niche Selection
• Micro Niche v/s Broad Niche
• How to find Best Niche
• Competitor Spy
• Writing Content
• Blog Structure
• Setting Pillar Page
• Add essential Pages to your blog
• Writing content that brings sales
• How to drive Traffic
• Quora
• Forum
• Quora Ads
• Link Building
• Profile Creation
• Blog Comment
• Link Clocking
• Amazon Affiliate Marketing
• How to find product
• Find products that bring sales
• How to set up Affiliate Marketing blog that generates sales
• Tools and plugin set up
• How to find Adv .
• Gen AI prompts
• Content designing using Gen AI
• Design prompts using Gen AI
• Local hosting setup. Install WordPress on PC or Mac computer & on server
• Navigate around the WordPress dashboard, know what everything does and how to use it.
• Learn the features of WordPress
• Create pages and posts & understand its difference.
• Create custom menus and navigation systems for visitors and search engines.
• Terminologies & its use, post categories and tags.
• Configuration of WordPress site
• Plugins & themes. How to find/install them.
• Create a static homepage & blog page
• What is reputation
• What is corporate reputation
• How corporate reputation is built
• Need of ORM
• Why a company needs ORM
• How to understand ORM
• Benefits of ORM
• Live cases of non-ORM
• Reputation management steps
• What and where to monitor
• How to protect reputation
• ORM tools
Pursuing PhD in Digital Marketing, MCA, MBA (Marketing), PGDID, PGDBM, PGDRM, BSc.
• 18+ years of experience in corporate marketing, digital marketing and corporate training
• Served as a visiting/guest faculty in 20+ universities and colleges in Gujarat
• Trained over 65,000 professionals and consulted 120+ businesses globally.
• 9 Research Papers on Digital Marketing published at national-international conferences.
• Chairman of Digital Marketing Committee 24-25, Co-chairman 23-24, and Advisor 22-23 at The Southern Gujarat Chambers of Commerce and Industries (SGCCI)
• Written a Book on SEO for NMIMS distance learning.
• Indian Society for Training & Development (ISTD)
• The Southern Gujarat Chamber of Commerce & Industry (SGCCI)
• Computer Society of India (CSI)
• Surat Academic Association
Our students excel across a wide range of focus areas, reflecting their unique passions and goals. From advanced research in emerging fields to mastering practical skills for industry success, they explore opportunities that align with their ambitions.
