Digital Marketing Certificate course

Digital Marketing Certificate course

Surat is the city of scope and opportunity. The textiles and diamond hub of India, is known as the city of business owners. Small scale and Medium scale industries are flooded here. Though business expansion is not everybody’s cup of tea; still, business owners try hard to grow their business through traditional way of marketing and relationship management. We understand the situation better than anyone else and hence thought to provide a solution which can help all such business owners grow their business on their own, without relying on anybody else with minimal investment in marketing activities. iVIPANAN provides personal training to business owners who can handle all their online marketing in their leisure time period. Our special course content focuses on real world situation by understanding the objective of the business, strategic planning and vision and mission of the organization. You must remember that nobody else can understand your business better then you, then why to depend on others to expand your business? Do it by your self, learn digital marketing!

What would you learn in Digital Marketing Certificate program


The modules of the course program is designed by keeping the context of Indian market in the mind. The need of the Indian market and Indian customers is very different and a marketer must consider the context before starting the implementation. We understand that every person is not IT savvy and not every individual understands the marketing. Keeping these facts in the mind, we have designed the Industry oriented digital marketing advanced level course. Course consists of 7 modules that covers marketing strategy building, conceptualization, technical aspects and conversions through desktop and mobile devices.


  • Fundamentals of Marketing: Making trainees comfortable with the marketing nuances and some important marketing models. This module makes the fundamentals strong.

  • Basics of website, networking and HTML: For not IT trainees, this module focuses on website fundamentals, Client-server architecture, Networking and practical knowledge of HTML application.

  • Search Engine Optimization: There is no basic and advance. We train on all the advance level of SEO keeping every changing algorithm of search engine in the centre. The module includes all the techniques of On-page and Off-page SEO. This module also includesGoogle search console, Bing Webmaster and Google Analytics tools.

  • Search Engine Marketing: The awesome platform of Digital Marketing to run the campaigns on desktop, tablets and mobile through Ads. Learn how to strategize, design and implement the paid campaigns for your target audience. Get mastery over Google Ads and Bing Ads.

  • Social Media Marketing: Learn the advanced level techniques and strategies of Social Media Marketing. Train yourself for hidden features to get the higher conversion rates. Get the detailed practical knowledge of Marketing over Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Snapchat, Tumblr, andMix.com

  • Content Marketing: Learn the hidden facts of Content marketing. How to runEmail marketing campaigns, leveraging Case studies and art of Blogging to get conversions.

  • Online Reputation Management: Once done with the superb digital marketing campaigns, one must need to learn how to manage online reputation of the brand. Learn the strategies and tools in this last module.

  • The Digital Marketing course is the classroom course and every student go through the evaluation process. The evaluation process includes Case study solution and written examination.

How this course will be benefited to you?


  • Parallel marketing strategy with traditional way of marketing

  • Integrated Marketing Communication for better results

  • Better way to organize and manage your target consumers within budget with enhanced analytical skills

  • Ladder to a better career in the field of marketing and business development

  • Learn from the industry experts

  • Practical training

  • Select trainees can work on the Live project.

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