Google never remains constant in terms of how websites rank on its SERP. Google’s core updates relentlessly reshape organic results. Marketers adapt to these changes for sustainable organic growth. Outdated tactics fail if they do not prioritise user experience and deliver genuinely helpful content. The evergreen question remains: How do you rank a landing page high on Google? Here are some essential landing page elements that rank and convert. 

1. Craft Content That Prioritises People, Not Just Search Engines:

Google’s algorithms now discern content created for humans. You must create content that addresses user needs. Focus on comprehensive, accurate, and relevant information. Answer user questions and solve their problems. Demonstrate expertise, prove authority, and build trust. Avoid keyword stuffing and focus on natural language. Create content that resonates with your audience. You can increase landing page conversions through user-focused SEO strategies.

2. Optimise for User Experience (UX) and Page Experience:

A positive user experience impacts website ranking. Users expect fast loading speeds, seamless navigation, and mobile-friendly designs. Poor UX drives users away, negatively impacts bounce rate and affects conversion. Make sure your landing pages load quickly and are easy to navigate. Prioritise core web vitals, measuring loading, interactivity, and visual stability. Technical SEO can boost website speed and mobile responsiveness. It can also enhance users’ experience with landing pages through professional page optimisation techniques. 

3. Align Content with User Intent and Relevance:

Understanding user intent lies at the heart of effective SEO. When users search, they have a specific goal. Your landing page must directly address that goal. You must make sure your content aligns with search keywords and phrases. Provide clear answers and solutions. You must provide value to the user.

4. Build Trust and Transparency:

Do you understand E-E-A-T? If yes, then don’t ignore it! The trust factor still plays an important role in content optimisation. Users are wary of websites lacking transparency. Provide clear contact information, disclaimers, and privacy policies. If selling products or services, be upfront about pricing, terms, and conditions. Display expertise and authority. Build credibility with testimonials and case studies. Along with a landing page, you must improve your company’s website’s E-E-A-T signals through comprehensive SEO strategies.

5. Design Compelling Calls to Action (CTAs):

A well-crafted landing page guides users towards a specific action. You must use clear, concise, and compelling CTAs. Ensure CTAs are prominently displayed and easy to find. Make them relevant to the page’s content and user intent. Guide users to the next step. You can increase landing page conversions with strategic call-to-action selection.  Here are 10 High-Quality CTA examples that you can use on your landing pages.

1. Get Your Free Consultation Today: Appeals to immediate value and personalised service.
2. Start Your 30-Day Free Trial: Reduces risk and encourages immediate engagement.
3. Download Our Exclusive Guide Now: Offers valuable content in exchange for contact information.
4. Join Our Community and Connect: Builds a sense of belonging and encourages long-term engagement.
5. Request a Personalised Demo: Ideal for software or complex product offerings.
6. Unlock Instant Savings – Shop Now: Creates a sense of urgency and incentivises immediate purchase.
7. Subscribe for Exclusive Updates: (Builds an email list for future marketing efforts)
8. Learn More and Discover How: Invites users to delve deeper into the product or service.
9. Claim Your Limited-Time Offer: Creates FOMO and encourages quick action.
10. Speak to Our Expert Directly: Offers personalised assistance and builds trust.

These CTAs are designed to be clear, action-orientated, and globally relevant. They aim to motivate users to take the next step in their journey, ultimately driving conversions. So, what if you lack experience and expertise in designing great landing pages? A reputable digital marketing agency possesses the knowledge and resources to implement these strategies. Their core competencies lie in in-depth keyword research, comprehensive website audits, customised SEO strategies, effective link-building campaigns, and performance tracking and analysis. A good digital marketing company keeps up-to-date on all Google updates so you don’t have to, and they provide detailed reporting so you can monitor your ROI. SEO requires time and resources, and many businesses lack internal expertise. A digital marketing agency brings experience and knowledge. The experienced SEO agency helps improve search engine rankings, drive organic traffic, increase conversion rates, build brand awareness, and achieve a higher ROI. In the ever-evolving world of Google updates, prioritising user experience and delivering valuable content is paramount. Focusing on these principles creates landing pages that rank and convert. Partnering with a reputable digital marketing agency helps you navigate SEO complexities and achieve online marketing goals. You must remember that SEO is an investment – but a worthwhile investment that will continue to pay dividends for years. Implementing a strong SEO plan and hiring a digital marketing agency will help your website flourish.