Just a couple of years ago, not many MBA marketing students were eagerly choosing tempting digital marketing industry for a career. Most of them were happy going for traditional jobs like sales, PR, business development and customer relationship. The paradigm shift observed in the last 1-2 years during which college students have literally started looking towards […]
We all know what export is but still for layman explanation, “Exporting is nothing but selling your goods or service or services in the international market”. Why do you need to sell your products abroad? To grow, to cover large markets, and mark your identity on a global scale. Do you really think these milestones are […]
Out of many models of marketing, if you ask me personally, I have always loved Marketing Mix. This model is highly unrated and ignored by many startups and small-mid scale businesses. Even if any business is using this model in strategy building, the biggest problem with the marketing mix is in its execution. If used […]
