Google never remains constant in terms of how websites rank on its SERP. Google’s core updates relentlessly reshape organic results. Marketers adapt to these changes for sustainable organic growth. Outdated tactics fail if they do not prioritise user experience and deliver genuinely helpful content. The evergreen question remains: How do you rank a landing page […]
Table of Contents In business, success isn’t just about having a great idea. It’s about effective strategy, resource management, and adapting to the ever-changing market. Surprisingly, these principles can be found in the simple act of kite flying. This Makar Sankranti, I spent two unforgettable days flying kites with my 13-year-old son. Kite flying has […]
Table of Contents Business growth depends on many factors. Marketing tops the chart if management avoids some marketing mistakes. Recently, I was invited to address 40-odd business owners at Progress Alliance in Surat. The group works together to help each other with personal development and business growth. They asked me to guide them through my […]
Table of Contents Annual Digital Marketing Strategy for Academic Institutes is a big-time need. For educational institutions, particularly those in Gujarat, marketing is crucial to attracting students and sustaining growth. Many colleges and universities still depend heavily on traditional seasonal advertising campaigns that run primarily during the peak admission season from March to July. While […]
Table of Contents The recent Surat SEO Meetup, held in Gujarat, marked a significant milestone for the SEO community in India. Drawing a crowd of around 130 attendees, this event was the first of its kind in Gujarat and comparable to global SEO events like LondonSEOMeetup and Brighton SEO. With three insightful presentations and an […]
Table of Contents If you look at any business, you will find that every business recognises the indispensable role of digital marketing in driving growth and engagement. Business owners are keen to build an in-house digital marketing department. The temptation to build an in-house digital marketing department can be strong, especially for businesses eager to […]
Learning digital marketing is no longer a choice; it is necessary in today’s fast-paced digital world, where businesses thrive online. Whether you’re an aspiring marketer, a business owner, or someone looking to pivot into a dynamic field, learning digital marketing from an experienced trainer, consultant, and practitioner can unlock a world of opportunities. Why is […]
In business, success is often measured by profit margins, market share, and strategic positioning. However, delving into the rich tapestry of Hindu scriptures, particularly the Ramayana, can provide profound insights that transcend traditional business paradigms. As we celebrate the Praan Pratishtha of the Ram Mandir in Ayodhya, let’s explore the marketing lessons that can be […]
Surat, the Diamond City situated on the banks of the Tapi River, has a longstanding association with the sparkle of diamonds. This vibrant city has earned its reputation as a hub for natural and lab-grown diamond manufacturing and exporting, making significant strides in infrastructure and commerce. The Surat Diamond Bourse (SDB), which Hon’ble Prime Minister […]
28 October 2023 witnessed the ninth anniversary of iVIPANAN. The annual performance and award ceremony was celebrated with a Diwali celebration like every year we do. The day brought a surprise for two of our teammates as they got a job promotion on this day. This year, Siddhi Jain and Yashi Shah from the Social […]
